LaToya "Toi" Powell is a multidisciplinary artist, author, Certified Professional Coach (CPC), and folklorist with over 20 years leading creative campaigns for Fortune 500 pharmaceutical advertising — work that gave her a close, early view of how much people sacrifice for wellness, and planted the seed for everything she builds today.

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That seed grew into two brands. The TOI House, LLC is her creative hub for storytelling, wellness, and artistic empowerment — where TOI stands for Take On Innovation. Sanctum Travel carries that same philosophy into the world, built on the belief that transformation doesn't end in the coaching room; it continues in the destinations we choose, the spaces we inhabit, and the stillness we finally allow ourselves to receive.

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As a coach, Toi guides clients through life's defining transitions using her Rest • Release • Reset framework — blending clarity, creative processing, and, for those who seek it, faith-centered support. Her ICF coaching credential is currently in progress. Her storytelling world is anchored by Dreama's Rose™, a symbol of healing and creativity woven through her in-progress book series Ballroom on Tower Street: A Tale of Impossible Possibilities and her wellness line, Dreama's Wellness™.

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Whether through coaching, travel, art, or innovation, Toi's mission stays the same: helping others rest, release, and rise into their fullest creative and personal potential.

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This is not just travel planning. This is transformation, handled.