LaToya Powell is a multidisciplinary artist which also includes mixed martial arts, author, Certified Professional Coach (CPC), with over 20 years leading creative campaigns for Fortune 500 pharmaceutical advertising. During her career she had an up close view of how much she and others sacrificed becoming overworked, burned out and neglecting their wellness and mental health. This experience planted the seeds for everything she builds today.

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Those seeds grew into three branches of The TOI House LLC where TOI stands for take on innovation. In each discipline, she creates a safe space for others to explore their potential; inspiring the next generation of marketers and advertising professionals to take on innovation through their creativity and helping others through life changes.

 

These three branches include: 

 

The TOI House LLC (Main Hub): 

Coaching practice As a coach, LaToya holds a Certified Professional Coaching certification from Coach Training World. guides clients through life's defining transitions using whole person coaching, creative processing, and, for those who seek it, faith-centered support. Her ACC and PCC ICF coaching credential is currently in progress. If you are looking for support in mental, faith and physical health, book a discovery call and let's explore what's possible together.

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The Creative agency. The creative agency is her creative hub for music, storytelling, photography, drawings and fashion design, realistic videos created by AI, content creation including user generated content, and workshops teaching artistic empowerment. 

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Sanctum Travel Agency exists because transformation doesn't happen only in coaching sessions; it happens in the spaces we inhabit, the cultures we encounter, and the moments of stillness we finally allow ourselves to receive. Every bespoke luxury itinerary LaToya crafts is built with the same intentionality she brings to her coaching practice and advertising agency. Nothing is left to chance, everything is designed with purpose. Sanctum Travel Agency is a partner of the CLIA network, Agency Max licensed travel insurer. Inquire for details on insuring your next trip with Sanctum Travel.

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Dreama's Wellness. is a lifestyle brand offering thoughtfully created merchandise that reflects self-care, balance, and intentional living. Each product is designed to inspire confidence, positivity, and everyday wellness, giving you meaningful pieces that connect style with purpose. Curated handmade products are the heart of this brand with Dreama's Pink Roses™ as the personal touch grown in LaToya's very own home garden. Visit Dreamaswellness.com. to learn more!

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Whether through coaching, travel, art, or innovation, LaToya's mission stays the same: helping others rest, release, and rise into their fullest creative, spiritual and personal potential. Amen.​