LaToya Powell is a multidisciplinary artist which also includes mixed martial arts, author, Certified Professional Coach (CPC), with over 20 years leading creative campaigns for Fortune 500 pharmaceutical advertising. During her career she had an up close view of how much she and others sacrificed becoming overworked, burned out and neglecting their wellness and mental health. This experience planted the seeds for everything she builds today.

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Today, she is working toward her Whole Person Certified Coach (WPCC) and ICF Associate Certified Coach (ACC) credentials, with her ICF Professional Certified Coach (PCC) credential as her next milestone. Since February 2026, she has logged 100+ hours coaching clients toward meaningful, sustainable transformation.

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Her approach is whole-person — working with the mental, emotional, physical, social, and spiritual dimensions of who a client is, because lasting change doesn't happen in just one part of a life, it happens across all of them. These experiences planted the seeds for everything she builds today.

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Those seeds grew into three branches of The TOI House LLC where TOI stands for take on innovation. In each discipline, she creates a safe space for others to explore their potential; inspiring the next generation of marketers and advertising professionals to take on innovation through their creativity and helping others through life changes. 

 

These three branches include: 

 

The TOI House LLC (Main Hub)

Whole Person Life Coaching & Spiritual Counseling

LaToya is a Certified Professional Coach trained through Coach Training World. She guides clients through life's defining transitions with whole person coaching, creative processing, and faith-centered support for those who want it. If you're looking for support with your mental, spiritual, or physical health, book a discovery call and let's explore what's possible together.

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The TOI House Publishing & Creative Agency

The TOI House Publishing & Creative Agency is where LaToya Powell's love of art comes to life across every medium. As an author, she writes original books and stories, including an upcoming series about her muse, Dreama. As a musician, she writes, records, and produces her own songs. As a visual artist, she draws, paints, and designs fashion. Behind the camera, she works as a photographer and videographer with a specialty in editing and color correction. Every piece is written, created, and performed by LaToya herself. Beyond her own work, The TOI House is a home for other creatives to grow, thrive, and take on innovation.

​​Nexus Creative Lab is where that creativity meets technology. Here, LaToya produces realistic and illustrated AI-generated video and creates content for brands, including user-generated content (UGC). She also leads workshops that help others find their own artistic and creative voice.

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Sanctum Travel Agency

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Sanctum Travel By The TOI House LLC exists because transformation doesn't happen only in coaching sessions; it happens in the spaces we inhabit, the cultures we encounter, and the moments of stillness we finally allow ourselves to receive. Every bespoke luxury itinerary LaToya crafts is built with the same intentionality she brings to her coaching practice and advertising agency. Nothing is left to chance, everything is designed with purpose. Sanctum Travel Agency is a partner of the CLIA network, Agency Max licensed travel insurer. Inquire for details on insuring your next trip with Sanctum Travel.

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Dreama's Wellness. 

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Dreama's Wellness™ is a lifestyle brand offering thoughtfully created merchandise that reflects self-care, balance, and intentional living. Each product is designed to inspire confidence, positivity, and everyday wellness, giving you meaningful pieces that connect style with purpose. Curated handmade products are the heart of this brand with Dreama's Pink Roses™ as the personal touch grown in LaToya's very own home garden. Visit Dreamaswellness.com. to learn more!

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Whether through coaching, travel, art, or innovation, LaToya's mission stays the same: helping others rest, release, and rise into their fullest creative, spiritual and personal potential.​