Patti Pie! Behold the Power of Patti LaBelle!

Patti Pie! Behold the Power of
Patti LaBelle!

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(Courtesy of Patti LaBelle.)

Hey everyone, welcome back!

If you haven’t heard, there is currently a major viral, tweeting, sweet potato pie frenzy happening across the country at sold out Walmart’s over Ms. Patti LaBelle’s Sweet Potato Pie!

Last Friday, an incredibly hilarious and entertaining video review of Ms. Patti’s pie, by a very talented personality by the name of James Wright swept social media by storm. He indulged in this unknown sweet potato pie that you can only find at Walmart for $3.48 and claimed that you were going to sing like Patti LaBelle after eating it– and honey did he sing! Hilarious, yet entertaining, James belted line’s from Ms. Patti’s classics –Onnn my owwwwwn….why did it end this waaaaay….(Watch the video below and prepare for a good laugh)

The video that started it all!

The video was shared on his Facebook page over 7 Million times since last Friday and it literally sent people across the country to every Walmart they could find, only to find out:

1. It’s only sold at Super Walmart’s
2. Many of them were SOLD OUT!

Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

This just in – Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

It was a sweet potato pie frenzy! Thousands of people (myself included) drove to Walmart, called Walmart– GPSed the closest Super Walmart! I live by at least 5 so I was positive that I could find some… boy was I wrong!

I jumped on the bandwagon and documented my whole experience searching at least 6 WALMART’S before finally finding some in Secaucus, NJ 40 min away from my house! I actually called and asked for them to put 4 pies to the side for me– the girl in the bakery said they were going fast, someone just left with 20 boxes. Her name was Joyce. Praise be to Joyce! She had those 4 boxes waiting for me. The last 4 in the store.

Yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all! I documented my entire journey and it…is… hilarious!

And yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all!

I documented my entire journey and it…is… hilarious!

Check them out here.

How exciting and ridiculous is this entire Patti Pie ordeal? Let’s just say in 2 days, my 1st video of me searching for the pie had over 12K views and my 3rd video reviewing the pie has over 10K…. the day I uploaded it!

Comments from my viewers noted that the pies are sold out in, Cincinnati, New Jersey, Maryland, Los Angeles, New York, Tennessee and many more! According to Yahoo Food, a representative from Walmart said, “For 72 hours, we were selling one per second.” (For a bit of context, Walmart might sell two pumpkin pies every second in the month of November. But still, $1 million in sweet potato pie sales is a lot of pie.)….

In my Opinion: No But’s!!!…You sold 1 pie every second in a weekend–not a month– keep it real. The only reason why you didn’t sell anymore is because you ran out!

(continue yahoo)…Walmart was caught off-guard by the frenzy, Ales said.

“Friday morning, the team was working with the [sweet potato pie] supplier to see how we can keep up with the demand,” Ales said. “The supplier… was having a hard time finding [enough] sweet potatoes. So we walked down the hall to the produce department [and said,] ‘We need about 2 million pounds of California sweet potatoes!’ So that’s what we’ve been working through.”

Ales added that Walmart is working hard to replenish stocks at sold-out locations. “We’re really sorry about that,” he said. “We’re looking at where stores are out and how we can quickly move pies to that area.”

(My “Power of Patti” videos explains how companies market Pumpkin pie around the holiday’s to a general demographic instead of tapping into the African American market who were born and raised on Sweet Potato Pie. The only boxed pie that sells Sweet Potato pie in most supermarkets is Mrs. Smiths… and that’s if you can find it.)

Take a look at the videos below and enjoy! Don’t forget to share!

My Patti Pie Journey!

FINDING Patti LaBelle Sweet Potato Pie – Walmart Pt1
Mission Impossible: Watch how we search high and low on this hilarious journey for Patti LaBelle’s Sweet Potato Pie!

REVIEW Patti LaBelle Sweet Potato Pie -Walmart Pt 3
Mission COMPLETED: We finally got our hands on Ms. Patti LaBelle’s Sweet Potato Pie!  have some concerns people! Watch to see if it was worth the trouble! HINT: YOU HAVE TO HEAT IT UP for a better experience!

Why is Everyone Going out to Get Patti Pies?

If you want to know why everyone is flocking to get these pies, I break it down for you in the video’s below where I talk about the power of demand vs. supply, the power of word of mouth marketing, the power of the black dollar and most importantly the Power of Patti. When the holiday’s come, companies market towards a general demographic who they assume LOVE pumpkin pie. But, in the African American community, you couldn’t be any more off base. We love SWEET POTATO PIE honey! Here’s why…

Patti Pie’s – The Power of Patti (Is it that serious?) Pt 1
Many of you have watched my #PattiPie videos (Thank you, You guys rock!) and left me a bunch of question’s. I felt a video could answer some of them with the most important question being answered…Why are all of these people running out to get a Patti Pie?

Watch Patti Pie’s – The Power of Patti (Is it that serious?) Pt 2

References:

MARKETINGCHARTS.COM – “14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.” (Quotes Nielsen)
http://www.marketingcharts.com/tradit…

FORBES.COM – Word of Mouth Marketing – (Also quotes Nielsen)
http://www.forbes.com/sites/kimberlyw…

NIELSEN: http://www.nielsen.com/us/en/about-us…

SHOPRITE: List of Pies – http://www.shoprite.com/pd/category/G…

https://youtu.be/Q6pg_r2YXHs?list=PL1G1qx9lLJ0gzKTxh74IQrlRRbePo9ujZ

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