T.O.I House was created by artist and writer Toi Powell as a creative outlet to display, encourage and explore the vast layers of creativity and innovation. Not only is T.O.I the initials of the founder of T.O.I House but, it also stands for – Take On Innovation. This slogan is not just a tagline, but a message to encourage everyone to follow their dreams, pursue their goals and to become a better version of themselves in whichever medium they’re drawn to the most.

Toi’s mission is to take on innovation one blog post – one product at a time, by reaching out to others whose imaginations take them but so far. By building a brand through T.O.I House, Toi strives to create a strong relationship with her readers and viewers through social media, video channels and consumer products such as music, books and soon, television.