Category Archives: Toi Kitchen

Let’s break bread! Find my favorite recipes, drink ideas and food obsessions.

Patti Pie! Behold the Power of Patti LaBelle!

Patti Pie! Behold the Power of
Patti LaBelle!

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(Courtesy of Patti LaBelle.)

Hey everyone, welcome back!

If you haven’t heard, there is currently a major viral, tweeting, sweet potato pie frenzy happening across the country at sold out Walmart’s over Ms. Patti LaBelle’s Sweet Potato Pie!

Last Friday, an incredibly hilarious and entertaining video review of Ms. Patti’s pie, by a very talented personality by the name of James Wright swept social media by storm. He indulged in this unknown sweet potato pie that you can only find at Walmart for $3.48 and claimed that you were going to sing like Patti LaBelle after eating it– and honey did he sing! Hilarious, yet entertaining, James belted line’s from Ms. Patti’s classics –Onnn my owwwwwn….why did it end this waaaaay….(Watch the video below and prepare for a good laugh)

The video that started it all!

The video was shared on his Facebook page over 7 Million times since last Friday and it literally sent people across the country to every Walmart they could find, only to find out:

1. It’s only sold at Super Walmart’s
2. Many of them were SOLD OUT!

Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

This just in – Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

It was a sweet potato pie frenzy! Thousands of people (myself included) drove to Walmart, called Walmart– GPSed the closest Super Walmart! I live by at least 5 so I was positive that I could find some… boy was I wrong!

I jumped on the bandwagon and documented my whole experience searching at least 6 WALMART’S before finally finding some in Secaucus, NJ 40 min away from my house! I actually called and asked for them to put 4 pies to the side for me– the girl in the bakery said they were going fast, someone just left with 20 boxes. Her name was Joyce. Praise be to Joyce! She had those 4 boxes waiting for me. The last 4 in the store.

Yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all! I documented my entire journey and it…is… hilarious!

And yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all!

I documented my entire journey and it…is… hilarious!

Check them out here.

How exciting and ridiculous is this entire Patti Pie ordeal? Let’s just say in 2 days, my 1st video of me searching for the pie had over 12K views and my 3rd video reviewing the pie has over 10K…. the day I uploaded it!

Comments from my viewers noted that the pies are sold out in, Cincinnati, New Jersey, Maryland, Los Angeles, New York, Tennessee and many more! According to Yahoo Food, a representative from Walmart said, “For 72 hours, we were selling one per second.” (For a bit of context, Walmart might sell two pumpkin pies every second in the month of November. But still, $1 million in sweet potato pie sales is a lot of pie.)….

In my Opinion: No But’s!!!…You sold 1 pie every second in a weekend–not a month– keep it real. The only reason why you didn’t sell anymore is because you ran out!

(continue yahoo)…Walmart was caught off-guard by the frenzy, Ales said.

“Friday morning, the team was working with the [sweet potato pie] supplier to see how we can keep up with the demand,” Ales said. “The supplier… was having a hard time finding [enough] sweet potatoes. So we walked down the hall to the produce department [and said,] ‘We need about 2 million pounds of California sweet potatoes!’ So that’s what we’ve been working through.”

Ales added that Walmart is working hard to replenish stocks at sold-out locations. “We’re really sorry about that,” he said. “We’re looking at where stores are out and how we can quickly move pies to that area.”

(My “Power of Patti” videos explains how companies market Pumpkin pie around the holiday’s to a general demographic instead of tapping into the African American market who were born and raised on Sweet Potato Pie. The only boxed pie that sells Sweet Potato pie in most supermarkets is Mrs. Smiths… and that’s if you can find it.)

Take a look at the videos below and enjoy! Don’t forget to share!

My Patti Pie Journey!

FINDING Patti LaBelle Sweet Potato Pie – Walmart Pt1
Mission Impossible: Watch how we search high and low on this hilarious journey for Patti LaBelle’s Sweet Potato Pie!

REVIEW Patti LaBelle Sweet Potato Pie -Walmart Pt 3
Mission COMPLETED: We finally got our hands on Ms. Patti LaBelle’s Sweet Potato Pie!  have some concerns people! Watch to see if it was worth the trouble! HINT: YOU HAVE TO HEAT IT UP for a better experience!

Why is Everyone Going out to Get Patti Pies?

If you want to know why everyone is flocking to get these pies, I break it down for you in the video’s below where I talk about the power of demand vs. supply, the power of word of mouth marketing, the power of the black dollar and most importantly the Power of Patti. When the holiday’s come, companies market towards a general demographic who they assume LOVE pumpkin pie. But, in the African American community, you couldn’t be any more off base. We love SWEET POTATO PIE honey! Here’s why…

Patti Pie’s – The Power of Patti (Is it that serious?) Pt 1
Many of you have watched my #PattiPie videos (Thank you, You guys rock!) and left me a bunch of question’s. I felt a video could answer some of them with the most important question being answered…Why are all of these people running out to get a Patti Pie?

Watch Patti Pie’s – The Power of Patti (Is it that serious?) Pt 2

References:

MARKETINGCHARTS.COM – “14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.” (Quotes Nielsen)
http://www.marketingcharts.com/tradit…

FORBES.COM – Word of Mouth Marketing – (Also quotes Nielsen)
http://www.forbes.com/sites/kimberlyw…

NIELSEN: http://www.nielsen.com/us/en/about-us…

SHOPRITE: List of Pies – http://www.shoprite.com/pd/category/G…

https://youtu.be/Q6pg_r2YXHs?list=PL1G1qx9lLJ0gzKTxh74IQrlRRbePo9ujZ

Crock Pot Chicken w/ Gravy! Recipe!

Back in the Kitchen for a day!

Last night I made the most delicious #Crockpot #chicken with #gravy! One of my favorite #passions is #cooking ! I haven’t had much time to #cook recently with the finishing of my new #book taking priority, but i can tell you it feels good when you have time to be in your own kitchen! #yummy #yumm #yummi #yummyinmytummy  #sundried #tomato #tomatoes #onion #carrot #onions #soup mix , #salt #pepper #italian #seasoning #olive #oil  #honey #paprika #cinnamon ! #bonappetit !

Take on Innovation – In your Kitchen!

Quick recipe:
  1. Grab a whole chicken from the market. Clean it thoroughly, remove the bag of gizzards inside, place in crock pot.
  2. Grab your favorite seasonings. Se above for my choice of flavors. Cinnamon was a secret season and it added just the right touch of spic, minus the sweet.
  3. Slather the entire chicken in Olive oil, front and back.
  4. Season each side of the bird generously.
  5. Throw in your favorite veggies. DO NOT ADD WATER See above for my favs! Yum.
  6. Set the Crockpot on high for 6-8 hours depending on the size of your chicken. Then forget it!
  7. Do your laundry, write your book, make body scrubs, go for a run or simply relax with a glass of wine. The hardest part is done.
  8. GRAVY: If you want gravy (and who doesn’t right?), about halfway through once your chicken starts to make a broth, remove  half of the piping hot fluid and place in a microwaveable container.
    Sprinkle some flour in the broth, constantly stirring until it begins to thicken. Don’t put too much flour. Just enough to get it thicker than the original broth.
    Place in the microwave to for 2 min and allow it to thicken some more. This is you thickening the gravy more with heat without putting it on the stove.
    Remove and place to the side. That’s it! If you want it a bit thicker, just repeat with a bit more flour, but not too much. You don’t want dumplings for this recipe.
  9. When you can smell the the delicousness coming in from your kitchen annnnnnnd you see the little thermometer popped up out of the chicken, you are DONE!
  10. Cut what you need, Place on your plate, add your sides, drizzle your gravy and enjoy!
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T.O.I House by Toi Stori

 

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Din Tai Fung

One of my favs!! Delish!

juncture

Din Tai Fung

If there’s one thing that Sydney is addicted to, it’s the search for great dumplings. We search high and low, through the back alleys and bright lights, for the perfect pocket of pork.. or shrimp.. or vegetables (hey, we’re not fussy) – and the good news is, they are in abundance in this city. But I do believe that one place does dish up a far superior dumpling, and that place is Din Tai Fung.

You might sneer at the idea of dining at a joint that has a chain of restaurants across Sydney, and if that’s the case, you are tragically missing out.

Din Tai Fung started in Taiwain all the way back in 1974, and now its red logo can be found all over the world – Australia, Japan, the United States, Singapore – and Sydney is home to four restaurants, located in World Square, Central Park, Chatswood…

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Why are all the celebs going for Japanese?

I looooove sushi!!!

Just Josh

Sushi, Crispy Rice and Japanese food in general. Restaurants such as Nobu and Katsuya are spots that are regularly attended by the likes of Kim, Khloe and Kourtney Kardashian as well as younger half-sisters Kendall and Kylie Jenner with Momager Kris. UK Stars such as Michelle Keegan and Mark Wright have been recently spotted eating in Nobu’s Dubai restaurant.

From Right to left: Scott disick, Kourtney Kardashian, Kardashian Grandmother Mary Jo Campbell, Kim Kardashian and Kanye West at Nobu restaurent in Malibu. From Left to Right: Scott Disick, Kourtney Kardashian, Kardashian Grandmother Mary Jo Campbell, Kim Kardashian and Kanye West at Nobu restaurent in Malibu. 

Recently there has been a boom in the Japanese food industry. Sushi is more popular than ever with franchises such as Yo Sushi going global with Japanese food. Japanese food is not only delicious but it has a lot of health benefits (especially sushi). Fish especially tuna provides protein for celebrities to build up that muscle and Robata Vegetables are not only healthy but are also a favourite amongst…

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Page 9: Quick/Poor Man’s Baked Potato

Yuuuuuuumy!

mundane minimalist

I’ve been meaning to put this recipe up because I just made some baked potatoes today and oh my, it was delicious. I ordered a Moleskine watercolor pad today because it was the cheapest option available and I love my Moleskines. I can’t wait till they arrive, but I need to stop buying things online. I can’t help it because there are so many good deals! Anyways let’s get down to business.


Because college is coming around, I’d figured that I needed a quicker way to make some baked potatoes because no one is patient enough to wait 1 hour or something to make baked potatoes. This recipe calls for a faster way to make baked potatoes, and it tastes pretty good too! I do apologize the picture may look unappetizing because I didn’t have sour cream this time around, and that powder is a cheap way to make things…

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Eat what you please and your body will become a monument to freedom.

benvenutocellini

Chef’s Table goes inside the lives and kitchens of six of the world’s most renowned international chefs. Each episode focuses on a single chef, featuring Ben Shewry (Attica Restaurant in Melbourne, Australia), Magnus Nilsson (Fäviken in Järpen Sweden), Francis Mallmann (El Restaurante Patagonia Sur in Buenos Aires, Argentina), Niki Nakayama (N/Naka Restaurant in Los Angeles, CA, USA), Dan Barber (Blue Hill Restaurant at Stone Barns and in New York City, USA) and Massimo Bottura (Osteria Francescana in Modena, Italy) and thier unique look at their lives, talents and passion from their piece of culinary heaven. Chef’s Table premieres exclusively on Netflix, April 26th, wherever Netflix is available.Ferdinando_Scianna__Capri_1984-3

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