Category Archives: Videos

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I’m back with a sneak peek! SBLJ: Ep 4

I’m back with a sneak peek! SBLJ: Ep 4

Social Book Launch Journey: Episode 4

**Count how many times I drank wine in my video, leave it in the comments to be entered into the sweepstakes to win a free signed copy of the book and an invite to the Book Launch Party in NYC July 2016!!**

Hey everyone! Welcome to episode 4 of our Social Book Launch Journey! In this episode, not only do I update you on our book launch progress, but I FINALLY give you a sneak peak to our Book’s plot. Read below and don’t forget to check out the links I mentioned in my video and make sure you SIGN UP FOR OUR MAILING LIST for freebies, new videos and a chance to win a signed copy of the book and invite to the Launch Party in July 2016!

Make sure to watch the video all the way to the end to see Bonus footage of some of my most funniest moments while filming episode 4!

Take On Innovation and Enjoy,

Toi
Links below!

BOOK MAILING LIST: http://eepurl.com/by3VrP

UPWORKS.COM – Site to find Freelancers and for your projects.

SECRET BOOK LAUNCH FB GROUP:
https://www.facebook.com/groups/17108…
Website: http://thetoihouse.com
Twitter: http://www.twitter.com/TheToiHouse
Instagram: ToiHouse & ToiStori
FB: http://www.twitter.com/TheToiHouse
Youtube: http://www.youtube.com/Toicollection
Pinterest: https://www.pinterest.com/toihouse/
GENRE: Literary Fiction / Contemporary Urban Fiction / African American Women’s Fiction
PLOT
A young woman’s new found independence takes her into the heart of a dangerous city in New York; a place her parents forbade her to return to. Ruby, beautiful, yet, sheltered and naive, unearths a web of deception, betrayal, love triangles and stumbles upon a family secret so deadly, she makes it her mission to prove the serious accusations against her family untrue.

A forbidden love interest emerges on her quest for truth and Ruby struggles between following her young heart, or remaining loyal to a long lost childhood friend who is the very one who recruited her help to solve a crime; a crime that would put their friendship in jeopardy.

With the help of her favorite cousin Sheila, the duo uncover hidden secrets from not only her past, but Sheila’s as well and re-sets the wheels in motion to overthrow a troubled, yet, powerful Kingpin upon her arrival.

Skinny Fox Detox Review & Social Book Launch Journey: Ep 3, Toi

Skinny Fox Detox Review & Social Book Launch Journey: Ep 3, Toi

Hey everyone! Welcome to episode 3 of our Social Book Launch Journey! In this episode, not only do I update you on our book launch progress, but I share my Skinny Fox Detox results with you! How exciting!

Check out the links below and make sure you SIGN UP FOR OUR MAILING LIST! This new reader experience has never been done before and you don’t want to miss out!

Make sure to watch the video all the way to the end to see Bonus footage of some of my most funniest moments while filming episode 3!

Take On Innovation and Enjoy,

Toi

Links below!

BOOK MAILING LIST: http://eepurl.com/by3VrP

SKINNY FOX DETOX: http://www.skinnyfoxdetox.com/

SECRET BOOK LAUNCH FB GROUP:
https://www.facebook.com/groups/17108…

YOGI TEA: https://www.yogiproducts.com/

Website: http://thetoihouse.com
Twitter: http://www.twitter.com/TheToiHouse
Instagram: ToiHouse & ToiStori
FB: http://www.twitter.com/TheToiHouse
Youtube: http://www.youtube.com/Toicollection
Pinterest: https://www.pinterest.com/toihouse/

Social Book Launch Journey: Episode 2

Social Book Launch Journey: Episode 2

Hey loves! Welcome to episode 2 of our Social Book Launch Journey! In this episode, I talk about all of the fun and interesting things that happened this week for our book launch!

I share a few links with you guys in hopes that they will help you with your own projects, giving you resources that may take weeks to find online!

Make sure to watch the video all the way to the end to see some of my most funniest moments while filming episode 2!

Take On Innovation and Enjoy,

Toi
Links below!

BOOK MAILING LIST: http://eepurl.com/by3VrP

BUFFER.COM: https://buffer.com/ Social Media Platform to manage your multiple social media accounts

SECRET BOOK LAUNCH FB GROUP:
https://www.facebook.com/groups/17108…

BEST TIME TO POST ON SOCIAL MEDIA:
http://www.adweek.com/socialtimes/bes…

UPWORKS.COM: https://www.upwork.com/ Freelance resources

ASANA.COM – https://app.asana.com/ Project Management Platform
Website: http://thetoihouse.com
Twitter: http://www.twitter.com/TheToiHouse
Instagram: ToiHouse & ToiStori
FB: http://www.twitter.com/TheToiHouse
Youtube: http://www.youtube.com/Toicollection
Pinterest: https://www.pinterest.com/toihouse/

Social Book Launch Journey: Episode 1

Social Book Launch Journey: Episode 1

Hey everyone! If you haven’t heard by now, I am launching my 1st book! Scary and amazing all rolled into 1. PLEASE SIGN UP FOR THE BOOK MAILING LIST BELOW…

Anyway, I have been working on my book launch since last summer– slowly but surely and now it’s time to kick things into high gear. We are on schedule for a June 2016 Book release and there is still so much to do!

The book has already been written…for 9 years to be exact but launching a book is a completely different monster in itself. I’ve researched the best ways to do this and I’m trying my hardest to accomplish these tasks as well as the unique tasks I’ve set up for myself.

I figured, there have to be other self- publishers out there, just like myself who are just as lost or maybe they’ve been there– done that. So, I wanted to document my journey in episodes, telling you what I’ve done, which tasks I’ve yet to tackle and how close we are to our book launch.

Doing this with you is me forcing myself to be held accountable by you…the viewer… the reader. And in doing so, I am pushing ahead to complete all of my tasks (which I will share with you) because I don’t want to make myself into a liar. I said I’m launching book, dangit….I’M LAUNCHING A BOOK!

If you want to be a part of this Book Launch Journey and email campaign I mention in the video, see the links below. And make sure you follow me, subscribe and comment too! I want to hear from you!

Til next time. Take On Innovation,

Toi

BOOK MAILING LIST: http://eepurl.com/by3VrP

Website: http://thetoihouse.com
Twitter: http://www.twitter.com/TheToiHouse
Instagram: ToiHouse & ToiStori
FB: http://www.twitter.com/TheToiHouse
Youtube: http://www.youtube.com/Toicollection
Pinterest: https://www.pinterest.com/toihouse/

Patti Pie! Behold the Power of Patti LaBelle!

Patti Pie! Behold the Power of
Patti LaBelle!

tumblr_inline_nxxib9jtSK1ss6xt4_1280
(Courtesy of Patti LaBelle.)

Hey everyone, welcome back!

If you haven’t heard, there is currently a major viral, tweeting, sweet potato pie frenzy happening across the country at sold out Walmart’s over Ms. Patti LaBelle’s Sweet Potato Pie!

Last Friday, an incredibly hilarious and entertaining video review of Ms. Patti’s pie, by a very talented personality by the name of James Wright swept social media by storm. He indulged in this unknown sweet potato pie that you can only find at Walmart for $3.48 and claimed that you were going to sing like Patti LaBelle after eating it– and honey did he sing! Hilarious, yet entertaining, James belted line’s from Ms. Patti’s classics –Onnn my owwwwwn….why did it end this waaaaay….(Watch the video below and prepare for a good laugh)

The video that started it all!

The video was shared on his Facebook page over 7 Million times since last Friday and it literally sent people across the country to every Walmart they could find, only to find out:

1. It’s only sold at Super Walmart’s
2. Many of them were SOLD OUT!

Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

This just in – Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

It was a sweet potato pie frenzy! Thousands of people (myself included) drove to Walmart, called Walmart– GPSed the closest Super Walmart! I live by at least 5 so I was positive that I could find some… boy was I wrong!

I jumped on the bandwagon and documented my whole experience searching at least 6 WALMART’S before finally finding some in Secaucus, NJ 40 min away from my house! I actually called and asked for them to put 4 pies to the side for me– the girl in the bakery said they were going fast, someone just left with 20 boxes. Her name was Joyce. Praise be to Joyce! She had those 4 boxes waiting for me. The last 4 in the store.

Yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all! I documented my entire journey and it…is… hilarious!

And yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all!

I documented my entire journey and it…is… hilarious!

Check them out here.

How exciting and ridiculous is this entire Patti Pie ordeal? Let’s just say in 2 days, my 1st video of me searching for the pie had over 12K views and my 3rd video reviewing the pie has over 10K…. the day I uploaded it!

Comments from my viewers noted that the pies are sold out in, Cincinnati, New Jersey, Maryland, Los Angeles, New York, Tennessee and many more! According to Yahoo Food, a representative from Walmart said, “For 72 hours, we were selling one per second.” (For a bit of context, Walmart might sell two pumpkin pies every second in the month of November. But still, $1 million in sweet potato pie sales is a lot of pie.)….

In my Opinion: No But’s!!!…You sold 1 pie every second in a weekend–not a month– keep it real. The only reason why you didn’t sell anymore is because you ran out!

(continue yahoo)…Walmart was caught off-guard by the frenzy, Ales said.

“Friday morning, the team was working with the [sweet potato pie] supplier to see how we can keep up with the demand,” Ales said. “The supplier… was having a hard time finding [enough] sweet potatoes. So we walked down the hall to the produce department [and said,] ‘We need about 2 million pounds of California sweet potatoes!’ So that’s what we’ve been working through.”

Ales added that Walmart is working hard to replenish stocks at sold-out locations. “We’re really sorry about that,” he said. “We’re looking at where stores are out and how we can quickly move pies to that area.”

(My “Power of Patti” videos explains how companies market Pumpkin pie around the holiday’s to a general demographic instead of tapping into the African American market who were born and raised on Sweet Potato Pie. The only boxed pie that sells Sweet Potato pie in most supermarkets is Mrs. Smiths… and that’s if you can find it.)

Take a look at the videos below and enjoy! Don’t forget to share!

My Patti Pie Journey!

FINDING Patti LaBelle Sweet Potato Pie – Walmart Pt1
Mission Impossible: Watch how we search high and low on this hilarious journey for Patti LaBelle’s Sweet Potato Pie!

REVIEW Patti LaBelle Sweet Potato Pie -Walmart Pt 3
Mission COMPLETED: We finally got our hands on Ms. Patti LaBelle’s Sweet Potato Pie!  have some concerns people! Watch to see if it was worth the trouble! HINT: YOU HAVE TO HEAT IT UP for a better experience!

Why is Everyone Going out to Get Patti Pies?

If you want to know why everyone is flocking to get these pies, I break it down for you in the video’s below where I talk about the power of demand vs. supply, the power of word of mouth marketing, the power of the black dollar and most importantly the Power of Patti. When the holiday’s come, companies market towards a general demographic who they assume LOVE pumpkin pie. But, in the African American community, you couldn’t be any more off base. We love SWEET POTATO PIE honey! Here’s why…

Patti Pie’s – The Power of Patti (Is it that serious?) Pt 1
Many of you have watched my #PattiPie videos (Thank you, You guys rock!) and left me a bunch of question’s. I felt a video could answer some of them with the most important question being answered…Why are all of these people running out to get a Patti Pie?

Watch Patti Pie’s – The Power of Patti (Is it that serious?) Pt 2

References:

MARKETINGCHARTS.COM – “14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.” (Quotes Nielsen)
http://www.marketingcharts.com/tradit…

FORBES.COM – Word of Mouth Marketing – (Also quotes Nielsen)
http://www.forbes.com/sites/kimberlyw…

NIELSEN: http://www.nielsen.com/us/en/about-us…

SHOPRITE: List of Pies – http://www.shoprite.com/pd/category/G…

https://youtu.be/Q6pg_r2YXHs?list=PL1G1qx9lLJ0gzKTxh74IQrlRRbePo9ujZ

#Monday #Motivation – Why don’t we pursue our passions?

Why don’t we pursue our passions?

Quick #Periscope video for #MondayMotivation. Why don’t we pursue our passions? Let’s stop making excuses.

Follow me (I promise to follow back!)

Website: TheToiHouse.com
Twitter: TheToiHouse
FB: Facebook.com/TheToiHouse
Youtube: Youtube.com/Toicollection
Pinterest: Toihouse
Etsy Store: Etsy.com/shop/toihouse

#MondayMotivation – Wake Up!

#MondayMotivation – Wake Up!

Quick #Periscope video for #MondayMotivation. Have you been putting off something you’ve been wanting to pursue? Why not do it today?

Follow me (I promise to follow back!)

Website: TheToiHouse.com
Twitter: TheToiHouse
FB: Facebook.com/TheToiHouse
Youtube: Youtube.com/Toicollection
Pinterest: Toihouse
Etsy Store: Etsy.com/shop/toihouse

Live Stream – August Boxy Charm – Beauty

My 1st Live Stream!! Thanks for working out the kinks with me!

 

Click here to see the video! (Skip ahead to 3:15… I had some technical difficulties)

 

#BeautyHack – Cheap DIY Waterproof Makeup Remover/Vaseline – Beauty Box

Have you ever ripped your eyelids apart trying to take off waterproof makeup and eye shadow?! It looks like you’ve been crying or fighting all day cause your eyes are red as HELL! AND they hurt! Yikes!

Try this #beautyhack using only vaseline or any brand of (petroleum jelly) and a cotton pad! It’s like MAGIC!

I used Equate brand from Walmart. It does the EXACT same thing as Vaseline but cheaper! Remember, beauty on a budget!

Simply get a cotton pad, dip it in the vaseline (petroleum jelly), swipe across your eye a few times and watch it all disapper!!!!  Poof!

‪#‎beautyhack‬ ‪#‎vaseline‬ ‪#‎beautypads‬ ‪#‎cheap‬ ‪#‎easy‬ ‪#‎makeupremover‬‪#‎beauty‬ ‪#‎Tutorial‬ ‪#‎bblogger‬ ‪#‎beautyblogger‬ ‪#‎makeupjunkie‬ ‪#‎blogger‬‪#‎toihouse‬ ‪#‎TakeOnInnovation‬ ‪#‎live‬ ‪#‎love‬ ‪#‎laugh‬ ‪#‎learn‬ ‪#‎ToiStori‬

‪‎vaseline

To My Nephews and Unborn Children: #MAYDAY

#MAYDAY by Lenny Harold & The IZM

To My Nephews and Unborn Children:

I come to you as an aunt or future mother whose heart is too fragile to see you as yet another victim of a society that was not built for you. The pain of mothers past, present and unfortunately, the future supersedes anything the human soul can possibly comprehend. Your beauty as black men has been replaced by fear from those who never have or ever will understand you. Unfortunately this stigma has been placed upon you before your parents were even born.

Although you may feel equal to your peers of other cultures, you must remember for your life’s sake, that you are not; at least not yet. The fact that I am writing this is painful enough to admit, yet, it is the only advantage you will have in life. If you understand the difference between you and your multi-cultural brothers, you will understand what your fathers and brothers before you have come to understand and….you just may have a chance.

The times we live in are truly a time of confusion, heartache and pain. Painful that we are only fifty or so years out of segregation where people like you were bound by laws of this United States that criminalized you for being who you are. Simply for being…who…you…are. It’s painful that in the face of injustice from those who have owned us, sold us, oppressed us, killed us and destroyed our families and even with the insurmountable evidence against them, it is still not enough to lift the bounty from your heads.

Those who hate you and want to destroy you will do it, even with the law on their side. It’s painful that peaceful protests are rocking this country, yet the media would rather show the small few who loot and burn so they can generalize us all, rather than understand our pain. It hurts to read the comments on social media from “friends” of a different race who assume we are merely complaining and can’t relate to our suffering. And speaking of suffering, it pains me to go to work every day and suffer in silence as the visuals of our dead men laying in the street rack my brain, mixed with deadlines of work I could care less about.

The only dead lines I fear are the chalk outlines of young black men who look just like you.

My heart is heavy with despair as I must prepare you for the life you are about to enter as a black man in America. It’s unfair, it’s humiliating and it hurts but you MUST heed my warning or else your young lives will add to the millions of young black men whose lives have been taken from us way too soon.

There are some rules that you as black men must be aware of and it applies to you and only you. Here are a few:

  1. Do not let your frustration or anger of being racially profiled, followed, harassed, and frisked or provoked cause you to REact in the way they expect- in the face of law enforcement. This includes being loud, belligerent, ghetto, untamed or simply upset. There are some who will use even the excuse of a sneeze to kill you in cold blood.
  1. Do not walk with your hands in your pockets in public places. If your hands are cold, wear gloves. Pockets were not made with you in mind. The image of you has been plastered on TV and ingrained in the minds of people who are not like you, brainwashing them to fear you. And because they do, they do not see you searching for warmth but instead searching for a gun we all know you don’t have. They will call the police who will take their word over yours and never stop to ask you questions before shooting you dead.
  2. This is one of the hardest things I will have to tell you but you will only have your own judgment to guide you. As scary as it may be, WHEN the police wrongfully approach you (and in your lifetime this will happen more than a few times), you MUST stand there and face fear directly in the face. Do not move unless they tell you to. Answer them and follow every direction they give. As humiliating as the demands, you must comply. I know it will hurt physically, emotionally and spiritually but your highest priority is to stay alive! DO NOT give them a reason, although they need none. Even as I write this, I know that this too is a gamble. Like facing a beast in the woods, do you stand still so you don’t provoke it, or do you turn and run because you know either way, you’re dead? I beg of you, do not run. Live to survive another day, to find another way to rise above this.
  1. If you want to record your interactions with police, use your phone but have it out before they approach you. They do not want to see you reaching for anything. Be polite, answer questions and although you have rights, unfortunately – these rights do not apply to you. Be aware. You have a right to record and to ask questions but, as a black man, this is a provocation. They will see you as a threat and use this as an excuse to do what we have already seen them do and get away with it.

Last but not least…

  1. Do not forget the fallen. Whatever you do, remember their roles in this universe. To bring awareness to an epidemic much larger than any known disease this world has ever seen. Racism is your biggest enemy and it has been killing our people for hundreds of years. There have been more black lives taken since the beginning of slavery til the very day you read this letter. Do not become another one of them. Always remember those who came before you.

I am weak and drained with sadness from the injustice plaguing this country but I have found the strength to instill in you the truth of what it is like to be a black man in America.

Although I have not listed every occurrence, know that racism hides behind closed doors, grand jury’s and badges. If you know this, then you know you must find a peaceful way to make a change.

You are powerful, strong, beautiful human beings and change can happen but, it starts with you. Sometimes it seems as if you must represent yourself in ways only Jesus can. Like you must be perfect to even have half of their respect, but you must think and grow beyond that. You must find ways to protest injustice without inciting violence, looting, destruction and pain; which not onlyaffects others but also affects your own people.

You have a responsibility to educate yourselves in your history, in the trends of disparity among our culture so that you may have the tools you need to finally defeat this enemy.

You are our future and though they may target our future with police brutality, I won’t let them succeed which is why I am leaving you with these words of advice.

You will be carrying on where others have left off but what are most important are two things:

  1. Do not forget the fallen
  2. Stay alive

Always remember to keep love and peace in your hearts. No matter how hard it becomes you must hold on to your humanity, no matter how hard they try to take it away.

Be strong my young black children and never forget the fallen.

#Mayday #MikeBrown #BlackLivesMatter  #MaydayBlackAmerica  #blackamerica  #protest  #love  #unity #Ferguson  #nojusticenopeace  #justice  #TrayvonMartin  #EricGarnet  #EzellFord #KajiemePowell  #DarrenHunt  #CameronTillman  #VonDerritMyers #KaldrickDonald  #TaneshaAnderson  #AkaiGurley  #TamirRice  #America