Tag Archives: foodie

Patti Pie! Behold the Power of Patti LaBelle!

Patti Pie! Behold the Power of
Patti LaBelle!

tumblr_inline_nxxib9jtSK1ss6xt4_1280
(Courtesy of Patti LaBelle.)

Hey everyone, welcome back!

If you haven’t heard, there is currently a major viral, tweeting, sweet potato pie frenzy happening across the country at sold out Walmart’s over Ms. Patti LaBelle’s Sweet Potato Pie!

Last Friday, an incredibly hilarious and entertaining video review of Ms. Patti’s pie, by a very talented personality by the name of James Wright swept social media by storm. He indulged in this unknown sweet potato pie that you can only find at Walmart for $3.48 and claimed that you were going to sing like Patti LaBelle after eating it– and honey did he sing! Hilarious, yet entertaining, James belted line’s from Ms. Patti’s classics –Onnn my owwwwwn….why did it end this waaaaay….(Watch the video below and prepare for a good laugh)

The video that started it all!

The video was shared on his Facebook page over 7 Million times since last Friday and it literally sent people across the country to every Walmart they could find, only to find out:

1. It’s only sold at Super Walmart’s
2. Many of them were SOLD OUT!

Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

This just in – Walmart needs 2 Million pounds of sweet potato’s to restock the shelves with this delicious pie! Heaven help the bakery’s night shift!

It was a sweet potato pie frenzy! Thousands of people (myself included) drove to Walmart, called Walmart– GPSed the closest Super Walmart! I live by at least 5 so I was positive that I could find some… boy was I wrong!

I jumped on the bandwagon and documented my whole experience searching at least 6 WALMART’S before finally finding some in Secaucus, NJ 40 min away from my house! I actually called and asked for them to put 4 pies to the side for me– the girl in the bakery said they were going fast, someone just left with 20 boxes. Her name was Joyce. Praise be to Joyce! She had those 4 boxes waiting for me. The last 4 in the store.

Yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all! I documented my entire journey and it…is… hilarious!

And yes, I did my own video review of the Sweet Potato Pie because I needed to share every last experience with you all!

I documented my entire journey and it…is… hilarious!

Check them out here.

How exciting and ridiculous is this entire Patti Pie ordeal? Let’s just say in 2 days, my 1st video of me searching for the pie had over 12K views and my 3rd video reviewing the pie has over 10K…. the day I uploaded it!

Comments from my viewers noted that the pies are sold out in, Cincinnati, New Jersey, Maryland, Los Angeles, New York, Tennessee and many more! According to Yahoo Food, a representative from Walmart said, “For 72 hours, we were selling one per second.” (For a bit of context, Walmart might sell two pumpkin pies every second in the month of November. But still, $1 million in sweet potato pie sales is a lot of pie.)….

In my Opinion: No But’s!!!…You sold 1 pie every second in a weekend–not a month– keep it real. The only reason why you didn’t sell anymore is because you ran out!

(continue yahoo)…Walmart was caught off-guard by the frenzy, Ales said.

“Friday morning, the team was working with the [sweet potato pie] supplier to see how we can keep up with the demand,” Ales said. “The supplier… was having a hard time finding [enough] sweet potatoes. So we walked down the hall to the produce department [and said,] ‘We need about 2 million pounds of California sweet potatoes!’ So that’s what we’ve been working through.”

Ales added that Walmart is working hard to replenish stocks at sold-out locations. “We’re really sorry about that,” he said. “We’re looking at where stores are out and how we can quickly move pies to that area.”

(My “Power of Patti” videos explains how companies market Pumpkin pie around the holiday’s to a general demographic instead of tapping into the African American market who were born and raised on Sweet Potato Pie. The only boxed pie that sells Sweet Potato pie in most supermarkets is Mrs. Smiths… and that’s if you can find it.)

Take a look at the videos below and enjoy! Don’t forget to share!

My Patti Pie Journey!

FINDING Patti LaBelle Sweet Potato Pie – Walmart Pt1
Mission Impossible: Watch how we search high and low on this hilarious journey for Patti LaBelle’s Sweet Potato Pie!

REVIEW Patti LaBelle Sweet Potato Pie -Walmart Pt 3
Mission COMPLETED: We finally got our hands on Ms. Patti LaBelle’s Sweet Potato Pie!  have some concerns people! Watch to see if it was worth the trouble! HINT: YOU HAVE TO HEAT IT UP for a better experience!

Why is Everyone Going out to Get Patti Pies?

If you want to know why everyone is flocking to get these pies, I break it down for you in the video’s below where I talk about the power of demand vs. supply, the power of word of mouth marketing, the power of the black dollar and most importantly the Power of Patti. When the holiday’s come, companies market towards a general demographic who they assume LOVE pumpkin pie. But, in the African American community, you couldn’t be any more off base. We love SWEET POTATO PIE honey! Here’s why…

Patti Pie’s – The Power of Patti (Is it that serious?) Pt 1
Many of you have watched my #PattiPie videos (Thank you, You guys rock!) and left me a bunch of question’s. I felt a video could answer some of them with the most important question being answered…Why are all of these people running out to get a Patti Pie?

Watch Patti Pie’s – The Power of Patti (Is it that serious?) Pt 2

References:

MARKETINGCHARTS.COM – “14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.” (Quotes Nielsen)
http://www.marketingcharts.com/tradit…

FORBES.COM – Word of Mouth Marketing – (Also quotes Nielsen)
http://www.forbes.com/sites/kimberlyw…

NIELSEN: http://www.nielsen.com/us/en/about-us…

SHOPRITE: List of Pies – http://www.shoprite.com/pd/category/G…

https://youtu.be/Q6pg_r2YXHs?list=PL1G1qx9lLJ0gzKTxh74IQrlRRbePo9ujZ

Crock Pot Chicken w/ Gravy! Recipe!

Back in the Kitchen for a day!

Last night I made the most delicious #Crockpot #chicken with #gravy! One of my favorite #passions is #cooking ! I haven’t had much time to #cook recently with the finishing of my new #book taking priority, but i can tell you it feels good when you have time to be in your own kitchen! #yummy #yumm #yummi #yummyinmytummy  #sundried #tomato #tomatoes #onion #carrot #onions #soup mix , #salt #pepper #italian #seasoning #olive #oil  #honey #paprika #cinnamon ! #bonappetit !

Take on Innovation – In your Kitchen!

Quick recipe:
  1. Grab a whole chicken from the market. Clean it thoroughly, remove the bag of gizzards inside, place in crock pot.
  2. Grab your favorite seasonings. Se above for my choice of flavors. Cinnamon was a secret season and it added just the right touch of spic, minus the sweet.
  3. Slather the entire chicken in Olive oil, front and back.
  4. Season each side of the bird generously.
  5. Throw in your favorite veggies. DO NOT ADD WATER See above for my favs! Yum.
  6. Set the Crockpot on high for 6-8 hours depending on the size of your chicken. Then forget it!
  7. Do your laundry, write your book, make body scrubs, go for a run or simply relax with a glass of wine. The hardest part is done.
  8. GRAVY: If you want gravy (and who doesn’t right?), about halfway through once your chicken starts to make a broth, remove  half of the piping hot fluid and place in a microwaveable container.
    Sprinkle some flour in the broth, constantly stirring until it begins to thicken. Don’t put too much flour. Just enough to get it thicker than the original broth.
    Place in the microwave to for 2 min and allow it to thicken some more. This is you thickening the gravy more with heat without putting it on the stove.
    Remove and place to the side. That’s it! If you want it a bit thicker, just repeat with a bit more flour, but not too much. You don’t want dumplings for this recipe.
  9. When you can smell the the delicousness coming in from your kitchen annnnnnnd you see the little thermometer popped up out of the chicken, you are DONE!
  10. Cut what you need, Place on your plate, add your sides, drizzle your gravy and enjoy!
12122825_10154233078233066_2586271324279828776_n
T.O.I House by Toi Stori

 

SIGN UP HERE for my books mailing list!

Read my 1st blog about my upcoming book!

Part 1: Inception & Discovery

Follow me (I promise to follow back!)

Website: TheToiHouse.com
Twitter: TheToiHouse
FB: Facebook.com/TheToiHouse
Youtube: Youtube.com/Toicollection
Pinterest: Toihouse
Etsy Store: Etsy.com/shop/toihouse

What’s In The POT?! – Recipe for Chunky Garden Pasta w/ Turkey Sausage

Let me start off by saying I LOOOOOOOOOOOOOOOVE to cook! It’s one of my most favorite things to do. I’ve been cooking since I was old of enough to know what being nosy meant. You know, when you just sit there staring and salivating over juicy, succulent goodness and the cook (momma, granma, auntie or some other woman in the family) says, “Why are you so nosy?” They think you’re trying to listen to their conversation, but really, you want to know… WHAT’S IN THE POT?!

Welcome to my life. I always wanted to know, what was in the pot. What are you seasoning it with? How long do you leave it on for and most importantly, what does it taste like?

Over the years, I’ve experimented with different flavors, textures and temperatures. I am proud to say that I left the “I want my food burnt to a crisp” club years ago and am able to enjoy a nice medium-rare to medium steak. My family (excluding my little sister – I turned her on to it) are still running in that club hard and strong…smh. But I digress. Can’t save the world.

Recently, I’ve been blessed to be busy and put into motion the things I love to do. Unfortunately, it just made me too tired to cook like I used to. I missed it. The food I was scarfing down, wasn’t nearly as nutritious, yummy or inexpensive. Last night, I’d had enough. I was going to make the most delicious vegetable chunky garden  pasta with fresh veggies I’d picked up from my local Farmer’s Market (the veggies there are sooooo much cheaper and even fresher than your favorite grocery store). I like my pasta with a protein so I bought some turkey Italian style sausage. I like sweet Italian pork sausage best but substituted so that I could share with a friend who is not pork friendly. Bless his heart.

My measurements are based off of years of experience pinching and sprinkling, handfuls and a half of this and half of that’s. I’ll try my best to give you the proportions I used but this made quite enough to eat for lunch and dinner for 2 days.

Anyway, for about $10,  I gathered these ingredients:

Chunky Garden Pasta w/ Turkey Sausage

Prep Time: 5 min.  Active Time: 20 min. Total Time: 25 min. Serves: 4

3 cloves of fresh garlic
3 plum tomatoes
1 white onion (chopped)
Half a bunch of asparagus (chopped)
1 sprig of basil (about 2 1/2 leaves)
1 whole portabella mushroom (chopped)
1 pack of Sweet Italian Sausage (Turkey or Pork) – sliced in half inch circles
2 handfuls of fresh spinach
1 box of thin spaghetti or angel hair pasta
1 jar of your favorite tomato sauce
Scallions for garnish

Garlic salt and pepper
Cayenne pepper or chili pepper
Olive oil (OO)
1 tablespoon of sugar

Veggie Pasta w/Turkey Sausage Ingredients. Photography Credit: Toi Stori  For ToiHouse.wordpress.com
Veggie Pasta w/Turkey Sausage Ingredients.
Photography Credit: Toi Stori
Recipe by: Toi Stori
For ToiHouse.wordpress.com

1. Cook pasta in a large pot  of boiling water until al dente (this means not boiled to death). Drain pasta.

2. Heat a large skillet over medium-high heat. Drizzle enough OO until it coats the pan. Add in your sliced sausage; season with salt and pepper to taste; cook until both sides have browned about 7-10 minutes, stirring occasionally; remove from heat and place in a bowl to rest.

3. Drizzle a teaspoon more OO into the pan and add in your chopped asparagus; stir for 3 minutes until its coated with the fat and OO mixture until bright green; add a pinch of salt; remove from heat and place in a separate bowl. Asparagus should be crunchy.

4. Add in your onions, garlic and 1 teaspoon of OO; bring flame down to medium-low heat; cook until translucent scraping the bottom to join seasoning and onions; as the onions sweat, add in chopped portabella mushrooms; cook until tender; stir in chopped plum tomatoes; after 5-7 minutes; add sausage and sauce. Sprinkle in cayenne or chili powder, sugar and chopped basil; Simmer for 5 minutes; turn off the flame and add spinach, folding sauce over leaves.

5. Plate your pasta; add chunky garden sauce with sausage on top of pasta; toss asparagus over it along with chopped scallions for garnish.

Eat and Enjoy~

Mine turned out like this and it was amazing! A glass of Merlot would compliment this just fine. Try it and tell me how you enjoyed my recipe!

Veggie Pasta w/Turkey Sausage Ingredients. Photography Credit: Toi Stori  For ToiHouse.wordpress.com
Veggie Pasta w/Turkey Sausage Ingredients.
Photography Credit: Toi Stori
For ToiHouse.wordpress.com